15.08.18

MelodyVR : A New Way to Experience Live Music

By James White

Project Curator

Following our innovative VR project with BBC R&D, we are excited to announce our partnership with MelodyVR which will offer fans a new way to experience live music at the Palace.

There is nothing like being at a sold-out show at Alexandra Palace and now, wherever you are in the world, MelodyVR can transport you to one of our legendary gigs. Through VR you will be able to watch the show from in the crowd or on stage with your favourite artists.

Photographer: www.lukedyson.photography

Photographer: Luke Dyson

From our inception we have sought out the latest and most innovative entertainment. It was from Alexandra Palace that the BBC launched the world’s first high-definition television service in 1936, whilst the medium was still in development. It is in this spirit of innovation that we look to the next leap in entertainment platforms with MelodyVR, where you can already experience The Chainsmoker’s gig which took place earlier this year.

As part of this partnership, MelodyVR will live stream real-time concerts via VR and offer virtual tickets to sold-out shows, enabling an unlimited number of fans to attend our in-demand concerts.

Technological innovation has been a central part of our story. From the spectacular stage machinery in the soon to reopen Theatre, to the advent of cinema and up to the present day. We continue to embrace technology to find new ways to share our stories and explore how we remain relevant and welcoming to audiences today and in the future. Come and experience it for yourself at The Great Fete, and see our other latest experiments.

Lucy Fenner, Commercial Director at Alexandra Palace said:

“We are proud to be continuing our legacy of innovation by partnering with MelodyVR. In the last 12 months we’ve seen a record-breaking growth in concert attendances but now, through this partnership, even more people will be able to experience the magic of a gig at Alexandra Palace as well as introducing this iconic venue to new audiences around the world”

Steven Hancock,COO and Co-founder of MelodyVR said:

“We’re delighted to be partnering with Alexandra Palace, to establish another milestone in their story, delivering unique live and recorded VR experiences from one of the most important venues in British entertainment history.”

Photographer: www.lukedyson.photography

Photographer: Luke Dyson

Check out The Chainsmokers and some of the biggest artists and shows from around the globe on the MelodyVR app now, available on Oculus Go and Samsung Gear VR virtual reality headsets.

Share this article Share on FacebookTweet about this on Twitter